Webinar: Using RFPs to Build Your Brand
Rather than a broad “tips for procurement” session, the webinar will focus on a single, concrete lesson: how Small and Medium-sized Enterprises (SMEs) can use the Request for Proposal (RFP) process as a strategic branding and positioning tool, regardless of outcome.
Participants will be guided through how procurement processes signal values, credibility, and capability, and how suppliers can respond to build long-term visibility and trust with buyers, even when a contract is not awarded.
Key Elements Include:
- How RFPs function as brand touchpoints, not just transactional hurdles
- Practical guidance on “right-sizing” responses to avoid over-investment and burnout
- How to make strategic decisions about when to pursue, pause, or decline opportunities
- Where SMEs can create differentiation without inflating scope or cost
Access the slides from this webinar here courtesy of EMC³ Consulting.
About EMC³ Consulting
EMC³ Consulting Corp. (Culture. Collections. Coaching. Powered by Purpose™) is an Alberta-based consulting firm that helps governments, cultural organizations, and creative entrepreneurs plan, manage, and grow with purpose.
Our mission is to make culture accessible, inclusive, and future-ready. Every project applies an equity and accessibility lens, ensuring that diverse voices and abilities are represented.
Founded and led by a neurodivergent, disabled, and 2SLGBTQ+ entrepreneur, EMC³ Consulting contributes to Canada’s creative economy by promoting inclusion, innovation, and sustainable growth in the cultural sector.
This free Webinar is brought to you by IWSCC.
Watch more free webinars like this one when you visit our Research and Resources page. Or, check out our Events Calendar for a look at our next opportunity to participate live.
