Evolve 2025: Meet Our Speakers!
Each year IWSCC’s Evolve Forum brings together members of the Canadian Veteran-Owned business community to share their experiences. Learn a little more about this year’s speakers along with us!
Keynote Speaker :
Justin Yaassoub
Justin Yaassoub is the Founder of All Around Performance, a Veteran-Owned leadership development firm specializing in elevating performance in high-risk industries and complex operations. A decorated Canadian Armed Forces Veteran, Justin’s career spans Special Forces operations, elite performance coaching, and leadership training across industrial, emergency, and athletic sectors. Recognized with the Bravery Medal, multiple Commander Citations, and the First Special Service Force Top Operator Award, Justin’s leadership philosophy is built on empathy, courage, and self-sacrifice. Today, he equips frontline and emerging leaders to thrive under pressure, helping organizations turn strategy into execution while fostering cultures of trust, accountability, and high performance. Beyond industry, Justin partners with NHL and WHL teams to develop leadership and resilience among elite athletes.
Community Speaker :
Igli Xhango
Igli Xhango is the founder of Stone Procurement Inc., a Veteran- and disability-owned business certified by the IWSCC. His journey in the Canadian Armed Forces began in 2012 while still in high school, joining through the reserve co-op program.
Over his career, he trained at the Canadian Forces Logistics Training Centre (CFLTC) and specialized as a Human Resources Administrator (HRA). His service included full-time roles at 4th Canadian Division Training Centre and 32 Canadian Brigade Group Headquarters as well as a deployment to Ukraine on Operation Unifier in 2018. His military training, which includes qualifications in Expenditure Management and Contracting, provided a strong foundation in logistics and procurement.
Today, Igli leverages his military background and entrepreneurial spirit as co-owner at First Health Club, a fitness facility in Mississauga as well as to lead Stone Procurement Inc., helping other organizations navigate the complex world of public and private sector procurement.
Community Speaker :
Andrew Kirsch
Andrew Kirsch is the CEO and Founder of Kirsch Consulting Group Inc. Andrew served as an intelligence officer with the Canadian Security Intelligence Service (CSIS) for just under a decade. He was also in the Canadian Forces Reserves as an Infantry Corporal with the Queens Own Rifles of Canada. Since leaving CSIS Andrew founded Kirsch Consulting Group Inc (Kirsch Group) a boutique Risk Consultancy serving government, corporate and private clients. He is also a trainer and public speaker on issues of national and cyber security. His memoir, I Was Never Here: My True Canadian Spy Story of Coffee’s, Code Names and Covert Operations in the Age of Terrorism was an instant national bestseller charting on the Toronto Star and Globe and Mail Nonfiction lists.
Evolve: The National Forum for Veteran Entrepreneuship is IWSCC’s annual celebration of Canadian Veteran-Owned businesses.
Learn more about the 2025 Forum and celebrate with us when you visit the Official Page.
