IWSCC Webinar – Using RFPs to Build Your Brand: A Practical Approach for SMEs
March 24 @ 1:00 pm - 2:30 pm
Rather than a broad “tips for procurement” session, the webinar will focus on a single, concrete lesson: how Small and Medium-sized Enterprises (SMEs) can use the Request for Proposal (RFP) process as a strategic branding and positioning tool, regardless of outcome.
Participants will be guided through how procurement processes signal values, credibility, and capability, and how suppliers can respond to build long-term visibility and trust with buyers, even when a contract is not awarded.
Key Elements Include:
- How RFPs function as brand touchpoints, not just transactional hurdles
- Practical guidance on “right-sizing” responses to avoid over-investment and burnout
- How to make strategic decisions about when to pursue, pause, or decline opportunities
- Where SMEs can create differentiation without inflating scope or cost
Agenda (ET):
- 1:00 – 1:10 : Welcome, Context, and Reframing the Problem
- 1:10 – 1:25 : RFPs as Brand Touchpoints
- 1:25 – 1:45 : Right-Sizing: Protecting Capacity & Staying Visible
- 1:45 – 2:05 : Strategic Differentiation for SMEs
- 2:05 – 2:30 : Live Q&A and Applied Discussion
About EMC³ Consulting
EMC³ Consulting Corp. (Culture. Collections. Coaching. Powered by Purpose™) is an Alberta-based consulting firm that helps governments, cultural organizations, and creative entrepreneurs plan, manage, and grow with purpose.
Our mission is to make culture accessible, inclusive, and future-ready. Every project applies an equity and accessibility lens, ensuring that diverse voices and abilities are represented.
Founded and led by a neurodivergent, disabled, and 2SLGBTQ+ entrepreneur, EMC³ Consulting contributes to Canada’s creative economy by promoting inclusion, innovation, and sustainable growth in the cultural sector.
Accessibility Features at this Event:
- Closed Captions (auto-generated)
- American Sign Language (ASL) Interpretation for Spoken English
Register:
This webinar is free to attend, but requires registration. Click here to access the registration page.