Experience at the top. Excellence throughout.
IWSCC is led by Deidre Guy with a long history of management and start-up experience.
Founder and President – IWSCC, C.O.O. – Adaptability Canada,
Deidre is a highly effective communications and project management expert recruited as part of Adaptability Canada’s commitment to delivery excellence. Prior to joining Adaptability Canada, Deidre held senior management positions at a number of Canada’s large security firms leading client teams to successfully grow business year over year while driving higher levels of customer satisfaction in all service contracts.
With more than 25 years of sales and project management experience, Deidre Guy brings a broad range of project and client management experience to Adaptability Canada. As a senior team member, Deidre is involved in all aspects of management of the company with a focus on client delivery. A strong leader with adept organizational qualities and provides a high level of reliability in all undertakings.
Deidre is Founding President of the Inclusive Workplace and Supply Council of Canada, – a non-profit certifying organization that promotes businesses owned by persons with disabilities and/or Veterans. Within the IWSCC, Deidre supports business development of Canadian corporations, strategic partnerships, and supplier outreach.
Director & President of Environmental Communication Options/ECO strategy Toronto and Sudbury
Don Huff is an opinion leader and leading strategist in the environment, social change and built environment. He is well known and respected for his insightful analysis and ability to rapidly translate this into a persuasive and winning campaign. Such campaigns reflect years of practical experience, media and government relations expertise, technical knowledge, and a deep understanding of the wide range of audiences that need to be influenced.
ECO Strategy’s client base is a combination of trade associations, non-governmental organizations and businesses with a green building or energy conservation focus, and First Nations. Clients engage ECO strategy in response to an enviable record of success in delivering focused, cost effective campaigns, often focused on outreach efforts in ethnic, First Nation, rural and northern communities.
These campaigns are informed by significant experience with the design, promotion and delivery of persuasive messages to promote energy conservation incentive programs. Social media tactics and incorporating multilingual approaches are embraced. Each targeted campaign is backed up by focused delivery and an emphasis on earned media tactics, including media conferences and events with media appeal.
ECO Strategy has written, distributed and placed thousands of media advisories, releases and opinion pieces. ECO Strategy’s media relations work has been covered in the media in every continent, including the Antarctic.